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  • Facebook
  • Instagram

Case Study 2:
Annapolis Town Center

Retail Shopping Center & Lifestyle Destination
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The Challenge

Their content relied heavily on corporate-style imagery that lacked engagement and personality.

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The Strategy

We introduced:​

  • Monthly video content creation, averaging 8-10 videos

  • Highlighting weekly events to foster a sense of community

  • Tenant-focused storytelling

  • More dynamic, lifestyle-driven visuals

  • Consistent, engaging content

Transformation

Their social media became more vibrant, engaging, and reflective of the in-person experience at the Annapolis Town Center

The Result

  • Increased engagement and visual appeal

  • Stronger community connection

  • Secured an additional contract with the Blvd at Box Hill shopping center in Abingdon, MD

Before working with
Mary Davis Digital

After working with

Mary Davis Digital

Mostly static content and corporate imagery

Mostly video content and community events

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